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Cedar Health — Patient Journey Storytelling

A narrative website and campaign that makes healthcare steps understandable without losing empathy.

Year

2025

Industry

Healthcare

Space of work

Web Experience & Content Design

Timeline

3 weeks — journey mapping to final pages

Cedar Health — Patient Journey Storytelling

Introduction

Intro header

A narrative website and campaign that makes healthcare steps understandable without losing empathy.

Cedar Health — Patient Journey Storytelling introduction image 1
Cedar Health — Patient Journey Storytelling introduction image 2
Cedar Health — Patient Journey Storytelling introduction image 3

Challenges

Info header

Information architecture was correct on paper, but the journey felt fragmented across pages and calls-to-action.

Cedar Health — Patient Journey Storytelling closing image 1
Cedar Health — Patient Journey Storytelling closing image 3
Cedar Health — Patient Journey Storytelling closing image 2

Final Thoughts

Final thoughts header

Once the story flowed like a guided conversation, patients stayed longer and acted with more confidence.

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